New Balance Australian Fed Square Popup
New Balance at Fed Square

Visit New Balance at Fed Square this Australian

Open to experience both retail and activities

curated exclusively for the AO.

New Balance Australian Fed Square Popup
New Balance at Fed Square

Visit New Balance at Fed Square this Australian Open to experience both retail and activities curated exclusively for the AO.

Store Location


Federation Square


Address: Swanston St & Flinders St, Melbourne VIC 3000


Get Directions


Store Hours:

15th Jan - 27th Jan: 10:00am - 7:00pm

What's on
Coco & Cat eyes

Coco & Cat Eyes

Coco’s AO on court kit will be sold exclusively at New Balance at Fed Square! On sale from 10:30am, 17th January.
That’s not all! Come and get your nails done in the same iconic style as the legendary Coco Gauff from the team at Buff nails. To book your slot, you can simply head to Buff's website.



Saturday 17th from 11am - 7pm

Sunday 18th - Wednesday 21st from 10am - 7pm

Monday 26th - Wednesday 27th from 10am - 7pm

Bowls & Beats

Bowls & Beats

Head down on Monday 19th Jan from 4- 4:30pm to meet Australian Cricket Captain, Pat Cummins as he tries out a new form of bowling with beats from Hope St Radio.

Snips and Sips

Snips & Sips

Want to get the iconic Jordan Thompson mullet? Head on down for an old-school barbershop experience from Brotherwolf on the 22nd - 25th January. The first 3 haircuts each day are free! Head into Fed Square to book. 

Pixels & Schnitzels

Dash & Dine

Join Kic and Maria Florez for a run on Wednesday, 22nd January, followed by a Colombian-inspired dinner from Tortas & Tacos—head to Kic’s Instagram for more information!

Always on programming

Always on

Coffee Supreme:

The best of Melbourne’s coffee scene on tap, everyday at New Balance at Fed Square.


Nico’s Sandwich Deli:

A staple and institution serving you the best sandwich’s in Melbourne.


Lawn Bowls:

Fancy a bowl? Come down with your mates and enjoy a game of lawn bowls. No bookings required.


Arcade:

Break records with the arcades. No bookings required.