Honoring Black History

The Black experience is rich, diverse and full of stories that deserve to be told. It’s time that you share yours. #MyStoryMatters

Jaden Smith leaning on box wearing New Balance clothing
Coco Gauff standing holding a tennis racquet behind her head wearing New Balance shoes and apparel
Jaden Smith leaning on box wearing New Balance clothing

Jaden Smith

Musician, artist, activist, brother. Jaden Smith is here to change the future. Follow his story on Instagram @c.syresmith.

Coco Gauff standing holding a tennis racquet behind her head wearing New Balance shoes and apparel

Coco Gauff

A game-changer on and off the court, Coco is leading the next generation. Follow her story on Instagram at @cocogauff.

This is our story.

Designed by a team of Black NB associates, the collection is both a celebration of Black culture and a bold call for conversation about history, heritage and injustice.

The Collection

3 images - Jaden Smith standing looking down at ground, Coco Gauff leaping with a tennis racquet in hand, Jaden Smith sitting on a rock all wearing New Balance apparel and shoes
Coco Gauff sitting on a park bench by the ocean wearing New Balance shoes and apparel