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Close up of a person wearing new balance 740s Close up of a person wearing new balance 740s

Shop: 740BM2

Shop: 740BM2

740, BLACK with SILVER METALLIC, U740BM2 740, BLACK with SILVER METALLIC, U740BM2
740, NB WHITE with NB 103 WHITE, U740WW2 740, NB WHITE with NB 103 WHITE, U740WW2
740, WHITE with METALLIC SILVER 877 C with Reflection, U740WM2 740, WHITE with METALLIC SILVER 877 C with Reflection, U740WM2
740, BLACK METALLIC with Castlerock PFP, U7407YI 740, BLACK METALLIC with Castlerock PFP, U7407YI
New colour
740, MEDUSA GREEN with ANGORA, U7402EL 740, MEDUSA GREEN with ANGORA, U7402EL
New colour
740, ANGORA with CINNAMON, U7403SB 740, ANGORA with CINNAMON, U7403SB
New colour
740, SILVER METALLIC with NB 103 WHITE, U740WSM 740, SILVER METALLIC with NB 103 WHITE, U740WSM
740, SILVER METALLIC with NB 103 WHITE, U740BSM 740, SILVER METALLIC with NB 103 WHITE, U740BSM
740, Black with Black Cement with Castlerock with Gold Metallic, U740BD2 740, Black with Black Cement with Castlerock with Gold Metallic, U740BD2
740, NB NAVY with VINTAGE INDIGO with Shadow Grey with Silver Metallic, U740WN2 740, NB NAVY with VINTAGE INDIGO with Shadow Grey with Silver Metallic, U740WN2
740, BLACK, U740BO2 740, BLACK, U740BO2
740 LACE, BLACK CEMENT, GR740BO 740 LACE, BLACK CEMENT, GR740BO
740 LACE, BLACK CEMENT, GR740NW 740 LACE, BLACK CEMENT, GR740NW
740 Bungee Lace, BLACK CEMENT, PZ740BO 740 Bungee Lace, BLACK CEMENT, PZ740BO
740 Lace, BLACK with SILVER METALLIC, GR740BM 740 Lace, BLACK with SILVER METALLIC, GR740BM
740 BUNGEE LACE, WHITE with SILVER METALLIC, PZ740WM 740 BUNGEE LACE, WHITE with SILVER METALLIC, PZ740WM
740 BUNGEE LACE, WHITE with SILVER METALLIC, PZ740WN 740 BUNGEE LACE, WHITE with SILVER METALLIC, PZ740WN
740 BUNGEE LACE, WHITE with SILVER METALLIC, PZ740BM 740 BUNGEE LACE, WHITE with SILVER METALLIC, PZ740BM

New Balance 740

The New Balance 740 reintroduces a 2000s-inspired running silhouette, blending retro design with modern comfort for everyday wear. Featuring breathable open-knit mesh, angular overlays, and a segmented ABZORB midsole, the 740 delivers lightweight cushioning and a smooth ride. Its distinctive Y2K aesthetic and versatile design make it a standout option for both streetwear and casual athletic style.

Pair your 740s with New Balance men’s hoodies, track pants, or explore the full range of men’s sneakers to complete your look.

Are New Balance 740 shoes good for everyday wear?

Yes, the 740 is designed with comfort in mind. ABZORB cushioning helps absorb impact, while the breathable mesh upper provides day-long comfort and support.

Does the New Balance 740 fit true to size?

The 740 generally fits true to size. For the most accurate fit, check our online size guide or visit a New Balance store for a fitting.

How do I style the New Balance 740?

The 740’s bold retro style pairs well with joggers, shorts, denim, and laid-back streetwear. Add a hoodie or graphic tee for an effortless everyday look.

How do I clean my New Balance 740 shoes?

Use a soft brush to remove dirt and wipe clean with a cloth dampened with mild soap and water. Avoid machine washing to maintain the shoe’s shape and materials.

Is the New Balance 740 suitable for running?

While inspired by running silhouettes, the 740 is intended as a lifestyle sneaker. For dedicated running shoes, explore our men’s running collection.