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Close up of a person legs wearing new balance 740s Close up of a person legs wearing new balance 740s

Shop: 740BM2

Shop: 740BM2

740, Bisque with Angora with Sea Salt, U740KP2 740, Bisque with Angora with Sea Salt, U740KP2
New colour
740, Pink Taffy with Pink Granite with Angora, U740PP2 740, Pink Taffy with Pink Granite with Angora, U740PP2
New colour
740, Dark Olivine with Silver Metallic with Sea Salt, U740SA2 740, Dark Olivine with Silver Metallic with Sea Salt, U740SA2
New colour
740, BLACK with SILVER METALLIC, U740BM2 740, BLACK with SILVER METALLIC, U740BM2
Restocking soon
740, Grey Matter with Dark Alpine Green with Reflection, U740SF2 740, Grey Matter with Dark Alpine Green with Reflection, U740SF2
740, WHITE with METALLIC SILVER 877 C with Reflection, U740WM2 740, WHITE with METALLIC SILVER 877 C with Reflection, U740WM2
740, SEA SALT with ARID STONE with Silver Metallic with Mushroom, U740MU2 740, SEA SALT with ARID STONE with Silver Metallic with Mushroom, U740MU2
740, SEA SALT with ARID STONE with Silver Metallic with Mushroom, U740BK2 740, SEA SALT with ARID STONE with Silver Metallic with Mushroom, U740BK2
740, NB NAVY with VINTAGE INDIGO with Shadow Grey with Silver Metallic, U740WN2 740, NB NAVY with VINTAGE INDIGO with Shadow Grey with Silver Metallic, U740WN2
740, NB 103 WHITE, U740WW2 740, NB 103 WHITE, U740WW2
740, WHITE with METALLIC SILVER 877 C with Black, U740NW2 740, WHITE with METALLIC SILVER 877 C with Black, U740NW2
740, Grey with Reflection with Slate Grey with Grey Matter, U740GS2 740, Grey with Reflection with Slate Grey with Grey Matter, U740GS2
740, Sea Salt with Earth Shadow with Frosted Glass with Shipyard, U740BL2 740, Sea Salt with Earth Shadow with Frosted Glass with Shipyard, U740BL2
740, Pink Granite with Mineral with Garter Snake with Castlerock, U740YG2 740, Pink Granite with Mineral with Garter Snake with Castlerock, U740YG2
740, NB Navy with Grey Matter with Reflection, U740SN2 740, NB Navy with Grey Matter with Reflection, U740SN2
740, BLACK, U740BO2 740, BLACK, U740BO2
740, CASTLEROCK with METALLIC SILVER 877 C with Silver Metallic, U740SG2 740, CASTLEROCK with METALLIC SILVER 877 C with Silver Metallic, U740SG2
740 LACE, BLACK with SILVER METALLIC, GR740BM 740 LACE, BLACK with SILVER METALLIC, GR740BM

New Balance 740

The New Balance 740 reintroduces a 2000s-inspired running silhouette, blending retro design with modern comfort for everyday wear. Featuring breathable open-knit mesh, angular overlays, and a segmented ABZORB midsole, the 740 delivers lightweight cushioning and a smooth ride. Its distinctive Y2K aesthetic and versatile design make it a standout option for both streetwear and casual athletic style.

Pair your 740s with New Balance men’s hoodies, track pants, or explore the full range of men’s sneakers to complete your look.

Are New Balance 740 shoes good for everyday wear?

Yes, the 740 is designed with comfort in mind. ABZORB cushioning helps absorb impact, while the breathable mesh upper provides day-long comfort and support.

Does the New Balance 740 fit true to size?

The 740 generally fits true to size. For the most accurate fit, check our online size guide or visit a New Balance store for a fitting.

How do I style the New Balance 740?

The 740’s bold retro style pairs well with joggers, shorts, denim, and laid-back streetwear. Add a hoodie or graphic tee for an effortless everyday look.

How do I clean my New Balance 740 shoes?

Use a soft brush to remove dirt and wipe clean with a cloth dampened with mild soap and water. Avoid machine washing to maintain the shoe’s shape and materials.

Is the New Balance 740 suitable for running?

While inspired by running silhouettes, the 740 is intended as a lifestyle sneaker. For dedicated running shoes, explore our men’s running collection.