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A woman sitting on a chair, wearing new balance 740 sneakers A woman sitting on a chair, wearing new balance 740 sneakers

Shop: 740BM2

Shop: 740BM2

Person sitting on a stool, wearing new balance apparel and new balance 740 sneakers Person sitting on a stool, wearing new balance apparel and new balance 740 sneakers

Shop: 740BM2

Shop: 740BM2

740, NB Navy with White with Shadow Grey with Silver Metallic, U740WN2 740, NB Navy with White with Shadow Grey with Silver Metallic, U740WN2
740, White with Silver Metallic with Reflection, U740WM2 740, White with Silver Metallic with Reflection, U740WM2
740, Black with Silver Metallic, U740BM2 740, Black with Silver Metallic, U740BM2
Best seller
740, Grey with Reflection with Slate Grey with Grey Matter, U740GS2 740, Grey with Reflection with Slate Grey with Grey Matter, U740GS2
740, White with Silver Metallic with Black, U740NW2 740, White with Silver Metallic with Black, U740NW2
New
740, Mercury Red with White with Castlerock, U740RD2 740, Mercury Red with White with Castlerock, U740RD2
New colour
740, NB White with Black, U740WW2 740, NB White with Black, U740WW2
New
740, Ice Wine with White with Rose Sugar with Silver Metallic, U740PK2 740, Ice Wine with White with Rose Sugar with Silver Metallic, U740PK2
New colour
740, Castlerock with Slate Gray with Silver Metallic, U740SG2 740, Castlerock with Slate Gray with Silver Metallic, U740SG2
New
740, White with Silver Metalic, GR740WM 740, White with Silver Metalic, GR740WM
740, White with Silver Metalic, GR740BM 740, White with Silver Metalic, GR740BM
740, White with Silver Metalic, GR740LB 740, White with Silver Metalic, GR740LB
New colour
740 BUNGEE LACE, White with Silver Metalic, PZ740WM 740 BUNGEE LACE, White with Silver Metalic, PZ740WM
740 BUNGEE LACE, White with Silver Metalic, PZ740LB 740 BUNGEE LACE, White with Silver Metalic, PZ740LB
740 BUNGEE LACE, White with Silver Metalic, PZ740WN 740 BUNGEE LACE, White with Silver Metalic, PZ740WN
740 BUNGEE LACE, White with Silver Metalic, PZ740BM 740 BUNGEE LACE, White with Silver Metalic, PZ740BM
740 BUNGEE LACE, White with Silver Metalic, IZ740WM 740 BUNGEE LACE, White with Silver Metalic, IZ740WM
740 BUNGEE LACE, White with Silver Metalic, IZ740LB 740 BUNGEE LACE, White with Silver Metalic, IZ740LB

New Balance 740

The New Balance 740 reintroduces a 2000s-inspired running silhouette, blending retro design with modern comfort for everyday wear. Featuring breathable open-knit mesh, angular overlays, and a segmented ABZORB midsole, the 740 delivers lightweight cushioning and a smooth ride. Its distinctive Y2K aesthetic and versatile design make it a standout option for both streetwear and casual athletic style.

Pair your 740s with New Balance men’s hoodies, track pants, or explore the full range of men’s sneakers to complete your look.

Are New Balance 740 shoes good for everyday wear?

Yes, the 740 is designed with comfort in mind. ABZORB cushioning helps absorb impact, while the breathable mesh upper provides day-long comfort and support.

Does the New Balance 740 fit true to size?

The 740 generally fits true to size. For the most accurate fit, check our online size guide or visit a New Balance store for a fitting.

How do I style the New Balance 740?

The 740’s bold retro style pairs well with joggers, shorts, denim, and laid-back streetwear. Add a hoodie or graphic tee for an effortless everyday look.

How do I clean my New Balance 740 shoes?

Use a soft brush to remove dirt and wipe clean with a cloth dampened with mild soap and water. Avoid machine washing to maintain the shoe’s shape and materials.

Is the New Balance 740 suitable for running?

While inspired by running silhouettes, the 740 is intended as a lifestyle sneaker. For dedicated running shoes, explore our men’s running collection.