New Balance Affiliate Program

What is the New Balance Affiliate Program?

Want to generate revenue from your website? The New Balance Affiliate Program allows approved websites to link to New and begin earning commissions on click-thru sales. New Balance handles order fulfillment and customer service for all transactions resulting from referred clicks – you simply send us the purchasing traffic! By linking to New, you will have access to the internet's largest available inventory of New Balance sports & fitness products for men, women and kids.

How does it work?

It's a simple way to earn extra cash. As a New Balance affiliate, you create your own online "sports store" by adding a New Balance link to your website shopping engine or include them in email campaigns and search listings and earn commissions for sales of top quality footwear and apparel.

New Balance handles all transactions and customer service once your visitor has clicked on the link to our site. We track all transactions from your site and pay you for business you refer to us through click-thru purchases.

Why Join the New Balance Affiliate program?

New Balance has a rich and storied history of providing runners and other athletes with premium footwear and apparel for over 100 years. As an affiliate, you can provide your customers with the latest athletic technologies to help them reach their goals.

Who can be a New Balance Affiliate?

Any website operator that operates a family friendly website is eligible to join the New Balance Affiliate Program, subject to the program's terms and conditions. There is no fee no join or participate.

How do I know my website is approved?

Apply through the "Join Now" link below and we will get back to you in short order with an approval or an explanation why your site was not approved.

Can websites outside of the U.S. become affiliate partners?

Yes, but please be aware that we currently only ship to the 48 continuous U.S. states. New Balance is happy to ship purchases to Alaska, Hawaii and APO/FPO addresses. All packages sent to these locations will ship via U.S. Postal Service. However, we cannot ship internationally. If your site caters to customers in the U.S., great!

How much do affiliates make?

  • Commission rates starting at 7%
  • 30 day cookie - You get credit for any orders within 30 days of the original click placed by the customer
  • Average order size of $120+
  • Product data feed so that you can feature New Balance products directly from your website
  • Dedicated affiliate management team
  • Frequent newsletters with updates on promotions, content and sales opportunities

How do I get started?

Click "Join Now" to apply and fill out the quick registration form, We will email you information about your application status soon after.


How do I become an affiliate of New Balance?

You may join the program here

Join Now

How does the New Balance Affiliate Program work in detail?

After you apply and are accepted, you place links to the New Balance website via banners, text links or other creative on your website. When your visitors click through, they are tracked until they place an order. Once the order is placed, it is associated with your site and your account is credited for the sale. At the end of each month, you will receive a check for your entire commission amount for sales for that month. And unlike other websites, you get paid each time a customer orders through you within 30 days, not just the first time.

Are there any fees or costs associated with becoming an affiliate of New Balance?

No, there is no charge to join the New Balance affiliate program.

What commission levels does New Balance offer?

New Balance offers a commission starting at 7% with increased commissions offered for exceptional performance.

What is the cookie duration?

New Balance cookies last for 30 days. This means that you get credit for any referred client who returns to the site within 30 days, even if they do so directly.

What is the average order size?

New Balance’s average order size is more than $125.

What is the average EPC?

New Balance’s average EPC is over $30. This means that roughly for every 100 clicks you send to us, you can expect to earn $30.

Does New Balance have a dedicated program manager to contact for more questions?

Yes, we are committed to making our affiliates successful. Please contact us at for support.

Are special programs or incentives available for especially high performing affiliates?

Yes, especially high performing affiliates enjoy a higher commission and other exclusive benefits. If you are an existing affiliate and believe you qualify, please contact us at

Can I place New Balance links, banners, products, and other creative anywhere on my website?

Yes, we recommend you think of the placements that would be most appealing to potential New Balance customers and place creative to promote the highest click-thrus and conversion possible.

How many New Balance links, banners, products and other creative should I place on my website?

You can place as many as you like, and we encourage you to use as many as necessary and appropriate to improve click-thrus and conversion. We have found that a creative banner along with a text link or New Balance logo improves effectiveness.

Can I use graphics and content from the New Balance websites?

The entire New Balance website and content are protected by copyright. You may use images and content from our websites in the promotion of our products on your own website; however, all images must be used in the sale of the product through the affiliate program and attributed to us. If you have a special circumstance that requires the use of any graphics, product images or content in a manner that is not consistent with the above, you must contact us for written approval prior to use of any such content.

On what products do I earn a commission?

All products sold on the New Balance website through the affiliate program qualify for commission, except gift cards.

How do you handle product returns on affiliate sales?

If a customer referred by your site returns or cancels an order for refund, or if credit card charges are reversed due to online credit card fraud, New Balance at its discretion can debit your account for any commission earned on that transaction.